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The Story Behind Netflix Releasing Cloverfield Paradox After The Super Bowl
The Cloverfield franchise's marketing has always been just as exciting as the movies themselves. It's a series predicated mostly on surprises, which makes it difficult to maintain once audiences expect something different. According to J.J. Abrams, the whole point of The Cloverfield Paradox's shock, post-Super Bowl release was to continue capitalizing on that element of surprise. The producer took the stage during a recent Facebook Q&A panel and explained:
We were talking to Paramount and the truth is we were trying to figure out like what was the most fun way to release the movie? And literally it just came out of that conversation. Because people sort of knew this movie was coming, they knew it was a Cloverfield movie and the series had always been so much about surprise, we were literally talking about what was the most fun way we could surprise people with this. We thought, 'Well I wonder if this is even a possibility?' We went and had a meeting with Netflix and it was this totally weird, creepy, top secret meeting [about], 'What if this could happen?' And they were so great at Netflix.
It sounds like every decision made about the film's debut stemmed from a desire to keep the surprising themes of the Cloverfield franchise intact. Nobody knew what the first movie would be when it initially debuted, and then 10 Cloverfield Lane evolved that premise by not making its anthology premise entirely clear during the marketing. With those two ideas set up, Abrams, the folks at Paramount, and Netflix came up with a crazy idea of just dropping the film after the Super Bowl in an unprecedented move.
That level of secrecy involved quite a bit of lying, but it also sounds like it was fun for many people who were in on the secret. The Cloverfield Paradox director Julius Onah continued during the Facebook Q&A panel and explained:
It was a lot of lying, a lot of keeping secrets from even our own friends and family. It was a lot of fun. It's so rare to kind of be able to just drop a movie on the whole planet.
That comment seems to echo other remarks made by those close to the development, production, and release of The Cloverfield Paradox. Specifically, CinemaBlend recently sat down with Paradox star Elizabeth Debicki during the press junket for Peter Rabbit, and she explicitly acknowledged that the virtually-unprecedented level of secrecy associated with the film was part of its charm. Thus she had no interest in discussing it until we could actually watch it.
The Cloverfield Paradox is now streaming on Netflix. Check out our in-depth review of the film, and hop over to our movie premiere guide to see what other films are set to debut in 2018.
Avoiding spoilers for upcoming movies isn't always easy, and test screenings for Shazam led to one major cameo in particular being revealed early. However, from the secret villains of the movie to the reveal of the Shazam Family and their powers, the movie has managed to keep some of the coolest moments under wraps.
Shazam! - CINEMABLEND
The Batman director Matt Reeves wanted to let everyone know that he has bats on the brain! Earlier this year, an Adam West Batman exhibit opened at The Hollywood Museum in Hollywood, California.
The Batman Director Shares Photos From Batman '66 Event
Deadpool 2 reportedly tested well at screenings and will have a "secret cameo." The Hollywood Reporter reported Tuesday that Deadpool 2's test screenings are scoring sky-high with test
Deadpool: Brianna Hildebrand Explains Negasonic Teenage
Starting next year, Disney's "Pirates of the Caribbean" ride will no longer include the iconic Auction scene as we know it, in which animatronic "wenches" are sold as potential brides.
Disney's 'Pirates of the Caribbean' ride ditching 'wench for
The next Avengers movie will be called Avengers: Endgame and will see the heroes left after Thanos' culling reckoning with the fact that half the universe has disappeared. But the new trailer— which we already broke down second-by-second —begs more questions than it offers answers.
The Controversial Tag Scenes That Really Worried Jake Johnson During Production During a recent interview with CinemaBlend, Tag star Jake Johnson opened up and explained the scenes in the film
Does Warner Bros. Already Have A New Superman Actor In Mind
David Ayer's recent Tweet is just the latest time the director has gotten real about the performance of Suicide Squad.The team up movie was highly anticipated when its musically charged fist trailer hit the web, but reshoots and plot changes resulted in a final product that was less than stellar.
Wayne's World was nearly a very different movie. Dana Carvey says that he actually quit a few weeks before production was set to begin. The comedian plays Garth Algar in the movie alongside his
Dana Carvey Actually Quit The Wayne's World Movie Over The
peoplenetv.com/dana-carvey-actually-quit-the-waynes-world-movie-over-the-script/
That film remains the most successful film based on an SNL sketch and Wayne and Garth are two icons of the '90s. However, it almost didn’t happen, or history might have viewed Wayne’s World differently, because Dana Carvey actually quit the film at one point over the script, as he explained:
Dana Carvey Actually Quit The Wayne's World Movie Over The Script
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'Fantastic Beasts': What happened to Credence? - INSIDER
Walt Disney World's Hollywood Studios Has One Big Problem Galaxy's Edge Won't Fix @yournerdside #yournerdside Posted on February 26, 2019 February 26, 2019 by Aaron Disney's Hollywood Studios is a theme park that has had difficulty finding its grove pretty much since day one.
FastPass Tiers Changing at Disney's Hollywood Studios on
Dakota Johnson has denied reports that she needed therapy after filming her new horror movie, Suspiria. The 28-year-old actress told Elle magazine back in April that starring in Luca Guadagnino's remake of the cult classic "f**ked me up so much that I had to go to therapy". However, during a press
Dakota Johnson clarifies seeking therapy post 'Suspiria
Spider-Man: Into the Spider-Verse is almost especially as the film includes some of the most iconic Spider-Man villains of all-time. FAR FROM HOME Footage Shows Off New Gadgets. Michael Walsh.
'Into the Spider-Verse': Classic villains and Peter Parker
For the new Men in Black movie, a Pennsylvania UFO roundup Today 5:00 AM The National UFO Reporting Center has been logging UFO sightings across the nation since 1930.
Is The New 'Men In Black' Movie Worth Seeing? Here's What The
digg.com/2019/men-in-black-international-reviews-is-it-good-hemsworth-thompson
Here's what the reviews have to say: Like The Original, This 'MIB' Pairs A New Agent With A Veteran On A High-Stakes Mission. The latest Men in Black sequel stars Thompson as Molly, a young woman who encountered an alien when she was young and has spent her life obsessing over the mysterious "men in black." She wants to know who they are
'Men in Black: International' review: Is it fun? Some of it's
The looks at Hawkeye, including this poster that totally matches in the series, are particularly compelling. People want to know what Hawkeye is up to during Avengers: Infinity War, and fan theories have indicated he is going to become Ronin. Case in point, this version of Hawkeye has him looking like Ronin, complete with a brand new look.
Hawkeye Gets His Own 'Avengers: Infinity War' Character
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